Team lead & line manager for a high performing 4-person omnichannel digital retail team that created & delivered offers to Etihad customers (i.e. pricing, marketing & digital distribution) # Achievements:
• Increased brand awareness & sales volume of retail offers, fare brands & ancillary products
• Steering internal teams to drive offer conversion & pricing via inbound marketing, website content, email marketing, PPC, SEO & social media across multiple markets and languages
• Setup digital retail dashboard with business intelligence team containing digital KPI´s
• Delivered high-impact commercial projects in collaboration with multiple airline functions
• Achieved 2019 revenue targets for ancillary budget and increased share of revenue